What happened to OKCupid?

A case study in dating app degradation

As I noted in a previous article titled “Why dating apps suck,” I talked about why the business model of most dating websites and dating applications is fundamentally at odds with creating successful monogamous long-term relationships. The short version is that “pay to play” dating apps make money from frustrated users — not satisfied users. Creating successful monogamous long-term relationships takes away potentially paying clients.